Art Direction for the launch of Season 2 of RTE's crime drama, KIN. I was tasked to develop visual components for the campaign. This included key art for various RTE and external digital platforms, DOOH billboards, and character profile shots. 

The goal was to create gritty, portrait-focused artwork. The characters are cast with the amber tone of streetlights. The dark backdrop creates a string contrast. The show titles dominate the artwork and are softened by the rain texture which represents the Irish landscape and mood of the show.